The Role of Patient Education

With all of the media coverage on vaccination, it is important for your practice to be a clear voice presenting information and facts about each available vaccine offered at your office. When patients have information and a doctor to consult with, they can make educated and appropriate decisions about their health. Research shows a significant gap between vaccination rates among patients who viewed educational videos and those who did not. Your practice can make your patients and the world healthier just by making vaccination content available in your office.

Videos to Improve Vaccination Rates

A variety of studies have shown that playing vaccination videos in your clinic helps improve vaccination rates by 15%. These short films address the importance of vaccination and the concerns associated with any given vaccine. Viewing this information in the waiting area gives patients the opportunity to discuss vaccines with the doctor. A video is a quick, accessible way to remind patients of the significance of vaccination, as well as to answer many of the common vaccination questions before they go back for their visit.

Personalized Approaches

Patients who were given more information than solely the informational video were 10% more likely to get vaccinated. You have a variety of patients, so make content available to people of all learning styles. The Center for Disease Control and Prevention has categorized vaccine information, which you can create into pamphlets or brochures to place on tables around the waiting area. This is also an opportunity to heighten your brand. Helpful vaccine topics may include concerns for pregnant women, advice for chronically ill patients, or potential side effects of a vaccine. Talk with your patients about the vaccines that are options for them and answer questions while giving resources. Foster an environment in which vaccination can be discussed openly in the waiting area and in the office.

In-Clinic Information is Key

Presenting videos in your clinic and making pamphlets available on site will help the patient feel safe and informed about his or her decision. Your office being able to both give information and vaccinate directly on site will motivate many of your patients to get vaccinated that day while in for the appointment. Help improve vaccination rates by making knowledge readily available to patients so they can choose vaccination with convenience and security.

Empower Patients to Improve Vaccination Rates with Help from Vetters Enterprises

Vetters Enterprises specializes in practice management, private practice business support and revenue cycle optimization. We can perform in-depth assessments of your practice or facility and identify potential issues. Let us keep your business as healthy as you keep your patients! Give us a call at (443) 352-0088.