The home page of a website gives the viewer a strong first impression of a business. The Internet is a huge part of all our daily lives on a variety of devices. Both potential and current patients are likely looking up your practice website online for anything from address information to medical advice. It is important to help your patients feel welcome and engaged in your practice by giving your website a usable, professional quality. Read more to discover what every practice website needs to help both your business grow and your patients have the best user experience.

Addressing Patient Experiences and Concerns Through Your Practice Website

It is key to understand that every practice website needs to be molded by what the patient wants and is able to use. When you are designing your site, think like one of the patients at your practice. What kind of questions do people have over the phone and in person? Use these observations as your building blocks as you implement the following three elements of maintaining a website.

1. Information: Patients will use your site for a variety of information about your practice. Make sure that your site is easy to navigate, with the answers to common questions placed in areas and under links that make sense with the content. Think about the kinds of information that patients would like to know and consider everything from logistical information such as an address, to the specialties of the doctors at the practice. Organize it in a way that is not too heavy with text, as readers’ eyes tend to scroll past large bodies of text.
2. Usability: Consider that patients are going to have varying ways of getting information. Websites that are perfectly navigable on the computer may not be so on a smartphone. Make sure that your website caters to these devices so that patients can view anywhere.
3. Blog: Consider creating a blog or other news source that keeps patients informed about the practice or other relevant medical concerns. Keep in mind the types of questions that patients may be asking. What are the most effective strategies for dealing with allergies? Where is the best place to start when developing your own food and wellness plan? With all of the conflicting information out on the Internet, patients will trust your website and the clarity it offers.

Help Your Patients by Giving Them What Every Practice Website Needs

Being mindful of user experience and keeping information flowing on your practice’s website will give your patients security and peace of mind on the Internet and in your office. Build your brand through your site so that patients can send your site to others. Do not forget that that first glimpse of an Internet page is a powerful first impression. Continue to get feedback from your patients and remember what every practice website needs to stay current.

Make Your Practice Website Engaging and Professional with Help from Vetters Enterprises

Vetters Enterprises specializes in practice management, private practice business support and revenue cycle optimization. We can perform in-depth assessments of your practice or facility and identify potential issues. Let us keep your business as healthy as you keep your patients! Give us a call at (443) 352-0088.